As a blogger, the most important thing you will ever do is decide what your blog is about. There is always a lot of talk about whether a specific niche is important or if it’s better to discuss a variety of topics so you can cater to a broader audience. We feel that it can easily go either way but if you really want to brand yourself, become a leader in your field and monetize; whether that be with affiliate marketing, product launches, etc, you need to focus on something specific and do it really well. Would you rather have 100 people who believe everything you say, buy everything you are selling and share it with everyone else, or have 500 people who read your content and then go on to another blog? The more focused you can become, the better it will work out for you and your brand.
So, how do you figure out what you should blog about when you enjoy so many things and have 101 ideas in your head at any given point throughout the day? We have put together some notes and questions to ask yourself to help dig deep about what you would truly like to write about.
4 Questions To Ask Yourself When Finding Your Niche
What Are Your Passions?
Sit down with a pen and a piece of paper and write down all of the things you love and enjoy. Don’t focus on sentence structure or spelling, just let the words flow. Think of it as a brain dump of everything that makes you happy.
What Is The Common Theme?
Now that you have written out things that you love, do you see a theme? Maybe you have written down a lot of words to do with crafting, motherhood or computers. Maybe being in the kitchen, baking, or planting vegetables. Pick one thing that really sticks out to you.
What Could You Blog About?
Let’s say your common theme is being in the kitchen. You realize you enjoy your time there and you could talk about recipes and food for hours. Jot down some blog posts ideas right now. If you can think of 10 things that you would like to talk about right away, chances are you will forever be able to think of 10 more things to discuss.
Is There A Need For The Content You Want To Provide?
If you are starting this blog purely as a hobby, this question may not be so important, but if you are starting this blog with hopes to make some money, this is an important question to ask yourself. You want to be writing about things that solve a problem for people, give them valuable information and provide inspiration. Those are the key things that will get people to your site.
How did you decide on your niche? Let us know in the comments below.