As bloggers, we’re always looking for the latest and greatest way to increase our blog traffic. But sometimes, we’re so focused on the “latest” part, that we don’t pay much attention to the great methods that have existed for some time. An example of one of these great methods? The Twitter Chat!
What is a Twitter Chat?
According to Social Media Examiner …
“A Twitter chat is a public Twitter conversation around one unique hashtag. This hashtag allows you to follow the discussion and participate in it. Twitter chats are usually recurring and on specific topics to regularly connect people with these interests.”
Twitter Chats are hosted by a person or a company that determines the topic in advance of the chat. They post anywhere from 5 to 10 questions on Twitter, and participants can respond using the designated Hashtag.
Why should bloggers care?
Hundreds of Twitter Chats are taking place each week, talking about a specific topic that may be relevant to your blog or business. By participating in these Twitter Chats, you can introduce your blog, business and personal brand to a new community and showcase your expertise! Twitter Chats are also a great tool for those new to Twitter and looking to build their following, and meet other bloggers or influencers in their niche. Some of the most popular Twitter Chats get hundreds of thousands of impressions, which means more eyeballs on your content!
5 Tips for Joining a Twitter Chat
Jumping into your very first Twitter Chat can be more than a bit nerve-wracking. How do you find the right one? How can you be sure you have something interesting to say about the topic? How do you stand out from the other participants? Let’s answer these questions below.
1. Find a Twitter Chat that is right for you
A number of sites like Tweetreports and Twubs offer an extensive Twitter Chat schedule, that you can search for relevant topics, but an even easier option is to use google by searching [Your Niche] + “Twitter Chat”. For example if I were to search Beauty + “Twitter Chat” on Google, I would see a list of articles talking about the top beauty-related Twitter Chats to take part in. You can also apply this search principle to Twitter! To make it even easier for you, we’re putting together a list of Twitter Chats based on niche. Stay tuned for that next week!
2. Prepare Your Answers
Twitter chat topics are pre-determined and shared with potential participants prior to the day of the chat. Make sure you’re following the Twitter Chat host or potentially their blog, to be notified when the topic is announced. Every Twitter Chat is different, so you’ll notice that some will only list the topic, and others will share all of the questions beforehand. Either way, prepare a few pre-written tweets (in 140 characters) or less on what you have to say about the topic.
3. Use the right tool
Using a tool like TweetChat makes participating in a chat so much easier. Enter in the hashtag of the chat you’re participating in , and it will show you all of the latest posts related to that hashtag. It’s much easier to focus in on the topic alone, rather than everything else going on on your Twitter Feed.
4. Follow Twitter Chat Etiquette
There are two main rules of Twitter Chat etiquette we’d like to share.
- Always use the Twitter Chat hashtag when responding back to tweets. This ensures that the people participating in the Twitter Chat, or just listening in, will see your content.
- When the Twitter Chat host posts a question, they will start their tweet with Q1, followed by Q2, and so on.. Make sure you answer with the corresponding A1, A2, etc.
5. Don’t over-promote
While a Twitter Chat offers you a great opportunity to showcase yourself and your area of expertise, don’t go overboard on the promotion. For example, if you’ve already written a blog post that sums up your answer to a Twitter Chat question, it’s totally cool to promote it. But if you respond with links to your blog posts in every question when they’re not relevant to the answer, this will give you a bad rap in the Twittersphere. The focus should always be on sharing your awesome insights in 140 words or less.
The most important thing to remember: Have fun and connect! Don’t think of it as an opportunity solely to shine the light on yourself and get more followers. Engage with other people’s answers, respond back to others tweets that are resonating with you, and throw in the odd GIF. Twitter Chats are an opportunity for you to learn something new too!
Stay tuned for part 2 of this blog, where we’ll list out the top Twitter Chats bloggers can join based on niche!